HVD Group strengthens its management team with Marketing Director from Kry  

HVD Group, with the leading SaaS-solutions for the tradespeople and construction industry, continues to invest by announcing a strategic addition to its management team when Janna Winroth joins as the newly appointed Group Chief Marketing Officer (CMO).  

The decision to introduce the Group CMO role reflects the group’s proactive approach to further strengthen the development of the marketing strategy as the company continues its growth journey. In the newly established role, Janna will have overall responsibility for both brand development and global marketing with a clear commercial focus.  

Mikael Viotti, CEO of HVD Group, expresses "We are thrilled to welcome Janna to our Group Management team. Her proven track record in driving commercial success, coupled with her deep understanding of marketing dynamics, positions her as a strong asset for our organization. As we embark on an exciting phase of growth, Janna’s strategic insights will undoubtedly play a pivotal role in strengthening our market presence."  

Janna Winroth has extensive experience in building and leading marketing teams in fast-growing companies. Most recently, she comes from the role of Marketing Director at Kry and has previously been the Marketing Director at Viaplay when they were establishing themselves in the Nordic region. 

"I am excited to join HVD Group at such a dynamic time. The industry’s great digitalization potential, and the group’s commitment to growth and innovation resonates very well with my professional journey and where I can add value. I look forward to strengthening the organization's market positioning together with the management team and contributing to the group’s continued success” says Janna Winroth, CMO HVD Group.